Daniela Reinau

Key Account Managerin

Daniela Reinau is a Key Account Manager based in Zurich and provides support to our clients and partners in Switzerland, China, and Germany. She holds a master's degree in Chinese studies and lived for several years in Beijing, where she managed the Swiss Chamber of Commerce.

About me

As a sinologist, I have been involved with China for many years and have gained professional experience in various sectors. My professional path led me to China via traditional Chinese medicine and the tourism industry, where I managed the Swiss Chamber of Commerce in Beijing and built up a broad network of contacts in China. In addition to experience in marketing, social media, and event management, I particularly gained deep insights into current social and economic-political issues, whereby the topic of sustainability has also gained a lot of importance and I see a lot of potential for cooperation here. The promotion of cultural and economic exchange and cooperation between Switzerland and China is very close to my heart. Thanks to my many years of experience with Chinese clients and partners, I hope to be able to support intep profitably in close cooperation with the teams in China and Switzerland and to promote Chinese-Swiss projects in sustainable development as well as the exchange of knowledge at various levels.

Education and Training

Lic.Phil./ M.A. Sinology, Political Science, Art History of East Asia (University of Zurich)

CAS in Strategic Marketing (ZHAW Winterthur)

Certified Associate in Change Management (TÜV Rheinland, Shanghai)