The boom in eco-labels, vague terms like “bio” or “eco,” and opaque seals has led to a confusing array of certifications. Around 230 environmental labels circulate on the EU market \u2013 more than half of them are considered misleading or unfounded. The result: consumer deception, distorted competition, and growing distrust toward genuine sustainability efforts.<\/p>\n\n\n\n
The construction and real estate sector is particularly affected \u2013 this is where clear rules, in-depth knowledge, and reliable certifications are needed to make sustainability measurable and credible. Genuine ESG certifications not only positively impact property values but also strengthen trust among investors, clients, and the public.<\/p>\n\n\n\n
This is where the guide comes in: It explains the legal background and exposes greenwashing. It also offers a comprehensive overview of the most important sustainability certifications in the Austrian construction and real estate industry \u2013 from buildings to products and individuals \u2013 thus helping clients, architects, and consumers navigate the landscape.<\/p>\n\n\n\n