{"id":6648,"date":"2024-07-03T16:16:24","date_gmt":"2024-07-03T16:16:24","guid":{"rendered":"https:\/\/intep.com\/projekte\/ansprache-adverser-zielgruppen-energieschweiz\/"},"modified":"2026-03-17T14:42:29","modified_gmt":"2026-03-17T14:42:29","slug":"reaching-adverse-target-groups","status":"publish","type":"referenzen","link":"https:\/\/intep.com\/en\/projects\/reaching-adverse-target-groups\/","title":{"rendered":"Reaching adverse target groups \u2013 EnergieSchweiz"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Intep and HSLU carried out a comprehensive target group analysis based on desk research, focus groups, and a workshop with the SFOE project team. Three groups were selected for further in-depth work: young people with a vocational qualification, active club-based athletes, and status-oriented consumers.<br \/>\nBuilding on these insights, alternative message framings were comparatively tested in a representative survey with more than 1,500 participants. The tests confirm the research findings: framing significantly affects agreement with a message. Particularly effective were approaches that leveraged in-group loyalty\u2014for example by appealing to \u201cyour team\u201d (sports clubs), \u201cyour company\u201d (businesses and organisations), or \u201cSwitzerland\u201d (national pride). The results provide valuable input for designing future campaigns in an environment where traditional climate communication is increasingly met with resistance.<\/p>\n","protected":false},"featured_media":5955,"template":"flexible-page-template.php","meta":{"_acf_changed":true},"class_list":["post-6648","referenzen","type-referenzen","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/intep.com\/en\/wp-json\/wp\/v2\/referenzen\/6648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intep.com\/en\/wp-json\/wp\/v2\/referenzen"}],"about":[{"href":"https:\/\/intep.com\/en\/wp-json\/wp\/v2\/types\/referenzen"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intep.com\/en\/wp-json\/wp\/v2\/media\/5955"}],"wp:attachment":[{"href":"https:\/\/intep.com\/en\/wp-json\/wp\/v2\/media?parent=6648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}